How to Capitalize on Hot Stories with Ed Finegold Part 2

This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!Time Stamps●      [00:42] Q1: How can teams accurately record the impact of a hot story?              ●      [03:38] Q2: Is there some ways to keep the momentum going?                  ●      [06:19] Q3: Is it better to have small core team for handling hot stories?  ●      [08:03] Q4: It seems like a smaller team can pivot when needed?  ●      [09:37] Q5: How do you effectively message to company the PR/marketing efforts?●      [13:47] Q6: How difficult can it be to generate buzz?●      [18:11] Q7: What is one thing you would like to our listeners?●      [20:01] Q8: What are some skills that Comm Directors should brush up on?●      [22:06] Q9: Do you think bad movies, shows, books teach you what not to do?●      [24:47] Q10: Understand the audience when creating content?●      [25:19] Q11: Final Thoughts?People and Companies, We Mentioned in the Show●      Ed Finegold was our guest today.Episode Length: 26:44Thanks so much for tuning in. Join us again next week for another episode!Download Options●      Direct Download: Right-click here and click “Save As” for a direct download.●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●      If you enjoyed this episode, leave us a review!Contact Us!●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.