How to category carve in B2B commerce | Jake Hookom, EVP of Product (Perforce) | LaunchPod

Today, we’re talking with Jake Hookom, EVP of Product at Perforce. In this episode, we’ll explore: How Jake’s focus on "category carving" at Four51 helped them soar above the sea of headless commerce tools and into a successful exit Why most PMs are wrong to measure success on features shipped - it’s about solving user problems throughout the entire customer journey And, how Sitecore’s enormous practitioner community provided market awareness and a means to drive product adoption beyond anything they could do alone disrupts the world Links LinkedIn: https://www.linkedin.com/in/jacobhookom/ Perforce: https://www.perforce.com/ Resources Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney: https://www.harperacademic.com/book/9780062407610/play-bigger/ Chapters 00:00 Intro 01:17 Joining 451 During COVID 02:24 First 90 Days Strategy 04:21 Defining a New Category 08:07 Focusing on B2B Market 10:16 Product as a Spectrum 15:59 Importance of Compliance 19:37 Success and Acquisition 20:17 Joining the Java Champions Community 21:22 The Acquisition by Sitecore 22:29 Focusing on B2B Product Sales 24:16 Building a Practitioner Community at Sitecore 25:40 Leveraging Community Feedback 30:00 The Role of Product in Solving Problems 33:52 Engaging and Growing the Community 39:27 Outro Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.Special Guest: Jake Hookom.