How to Champion a New SaaS Category with Rocketlane CEO Sri Ganesan

Srikrishnan “Sri” Ganesan the CEO and Founder of the fast-growing customer onboarding platform, Rocketlane, a purpose-built SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace joins Enterprise Radio.Listen to host Eric Dye & guest Sri Ganesan discuss the following:* What is customer onboarding and what kind of companies are using this platform?* How did you champion a new category in the midst of a once in a century pandemic?* Why does the customer onboarding category need to exist?* What key use cases/verticals/industries can you discuss? Any specific customers that you want to highlight?* Can you share the background story that was the Genesis of co-founding Rocketlane with your other two co-founders?* How did your experience at FreshWorks help prepare you for your role leading Rocketlane?Srikrishnan (Sri) Ganesan is Co-founder & CEO of the fast-growing customer onboarding platform, Rocketlane, a SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace. Sri has spent his last nine years building and scaling SaaS businesses. His last startup was acquired by Freshworks (NASDAQ:FRSH) in 2015 and went on to become their fastest-growing product (Freshchat). He is passionate about all things CX and startups.Website: https://www.rocketlane.comSocial Media Links:Facebook: https://facebook.com/RocketlaneHQTwitter: https://twitter.com/RocketlaneHQLinkedin: https://linkedin.com/company/rocketlanePeople also listened to this: Determining Leadership Potential with Dr. Kimberly Janson