How to Change From In-App Purchases to Subscriptions

from App Marketing by App Masters · host Steve Young

Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? - Whether a monthly and annual subscription was more popular? - Other strategies that she implemented to get conversion rates from 1% to 6%? Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=t4O8rEg-0tk

Episode metadata supplied by the publisher feed · Published Mar 29, 2019

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How to Change From In-App Purchases to Subscriptions

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