How To Change Minds: The Impact of Framing on Thoughts and Behaviors | Nathaniel Kendall-Taylor

Scientists, philanthropies, governments, and NGOs alike often find themselves in possession of an important truth that could improve the world, but the public just can't seem to hear it. As CEO of the FrameWorks Institute, Nathanial Kendall-Taylor knows that how we frame information significantly influences how people perceive and respond to it. Using rigorous social science methods, the Frameworks Institute provides evidence-based techniques that help non-profits communicate in a way that transforms public thinking and enacts social change.Nat is an expert in psychological anthropology and communications science. In addition to his role as CEO, he is also a senior fellow at the Center on the Developing Child at Harvard University, a visiting professor at the Child Study Center at Yale School of Medicine, and a fellow at the British-American Project.In this episode, Dart and Nat discuss:- What frames are and how they impact thinking and cultural mindsets- How the FrameWorks Institute helps organizations disseminate information and ideas- The keys to conveying important information effectively- The steps needed to shift a cultural mindset - The importance of a mobilization strategy when introducing a new idea  - And other topics…Nathaniel Kendall-Taylor is the CEO of the FrameWorks Institute, a communications think tank in Washington, DC that applies framing research methods to social issues and non-profit organizations. He is also a senior fellow at the Center on the Developing Child at Harvard University, a visiting professor at the Child Study Center at Yale School of Medicine, and a fellow at the British-American Project.As an expert in psychological anthropology and communications science, Nat’s work has been published in peer-reviewed journals such as Science Communication, Human Organization, and Applied Communications Research. He is a global lecturer and has presented at conferences for the National Academy of Sciences, the Parenting Research Centre in Australia, the Science and Society Symposium in Canada, and Amnesty International in the United Kingdom. Connect with Nat:www.FrameworksInstitute.org Work with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.