EPISODE · Feb 10, 2026 · 59 MIN
HOW TO: Channel Relentless Passion Into Your Work (w/ David Jacobson)
from The 50/50 Podcast · host 50/50 Film Festival
This week, we sit down with David Jacobson, marketing director at Cherry Lane Theatre — freshly reopened under A24 — to talk shepherding one of downtown New York’s most historic stages into its next era. David cut his teeth in sports marketing with the New York Knicks and New York Rangers (not to mention a brief, glorious stint working the second floor of the old times square NikeTown — RIP). Along the way, he adopted a simple philosophy passed down from his dad: the squeaky wheel gets the oil. Ask questions. Meet everyone. Be the “dumbest” person in the room. Remain a fan at heart. David stepped into Cherry Lane just months before its reopening, balancing the theater’s deep, rebellious history with A24’s modern indie sensibility. He says that running marketing there feels more like a startup than an institution. It’s a candid conversation about hustle, taste, and parlaying every job into meaningful relationships. In classic 50/50 fashion, it's another theatre/film mashup. Buckle your seatbelts! YOU GOT OLDER at the Cherry Lane Theatre The Cherry Lane Theatre Instagram HENRY WINKLER'S INSTAGRAM (random but relevant) - COMEDY FEST SUBMISSIONS -
What this episode covers
This week, we sit down with David Jacobson, marketing director at Cherry Lane Theatre — freshly reopened under A24 — to talk shepherding one of downtown New York’s most historic stages into its next era. David cut his teeth in sports marketing with the New York Knicks and New York Rangers (not to mention a brief, glorious stint working the second floor of the old times square NikeTown — RIP). Along the way, he adopted a simple philosophy passed down from his dad: the squeaky wheel gets the oil. Ask questions. Meet everyone. Be the “dumbest” person in the room. Remain a fan at heart. David stepped into Cherry Lane just months before its reopening, balancing the theater’s deep, rebellious history with A24’s modern indie sensibility. He says that running marketing there feels more like a startup than an institution. It’s a candid conversation about hustle, taste, and parlaying every job into meaningful relationships. In classic 50/50 fashion, it's another theatre/film mashup. Buckle your seatbelts! YOU GOT OLDER at the Cherry Lane Theatre The Cherry Lane Theatre Instagram HENRY WINKLER'S INSTAGRAM (random but relevant) - COMEDY FEST SUBMISSIONS -
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HOW TO: Channel Relentless Passion Into Your Work (w/ David Jacobson)
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