How to Choose a Lead Magnet That Converts episode artwork

EPISODE · Mar 11, 2025 · 13 MIN

How to Choose a Lead Magnet That Converts

from My Entrepreneurial Life · host Jen Howat

If you've ever wondered how to create a lead magnet that actually leads somewhere—like straight into your online program—this episode is for you. In the final episode of our Build It Better series, we're talking about one of the most powerful tools in your business: the right lead magnet. Not just any freebie, but a resource that helps your audience make progress and naturally leads them to say yes to your course or membership. Here's what you'll learn: Why the best lead magnets aren't about format—they're about results The #1 mistake entrepreneurs make when designing a lead magnet (and how to avoid it) Why you should stop worrying about "giving away too much" and start focusing on real value The simple questions you can ask your audience right now to create a lead magnet that truly works If you're serious about growing your online program with a strategy that actually converts, this is an episode you don't want to miss! 🎧   Leave a Review I'd love to hear your thoughts about the podcast. If you are finding value, please take a moment to leave a review so others can find it and join our community! Connect With Jen Let's connect on Instagram or LinkedIn. Are you wondering if you should build an online course or membership? Schedule your free discovery call with me and get clarity on what to do next.  

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How to Choose a Lead Magnet That Converts

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This episode was published on March 11, 2025.

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If you've ever wondered how to create a lead magnet that actually leads somewhere—like straight into your online program—this episode is for you. In the final episode of our Build It Better series, we're talking about one of the most powerful tools...

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