How to Choose a Video Hosting Platform – [PODCAST]

Do you sell products or services to other businesses? If so, video should be part of your marketing toolkit. Here are a few statistics to explain why: * 70% of marketing professionals report that video converts better than any other medium. * The average internet user spends 88% more time on a website with video than without. * 64% of consumers are more likely to buy a product after watching a video about it. Source: Adelie Studios (http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/) As a B2B marketer, it's likely that your video hosting platform of choice has been YouTube. But there are other options available to you, as I explain in today's podcast episode. You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?=69738&refid=stpr)(where I'd LOVE to get your reviews when you have a moment.) Further reading and resources relevant to this episode: How to: Choose the Best Platform to Host Your Video (http://www.b2bmarketing.net/knowledgebank/social-media-marketing/best-practice/how-choose-best-platform-host-your-video) Why Your Business Should Produce Online Videos (http://gloriarand.com/business-produce-online-videos/) How to Create Valuable Videos for Business [INFOGRAPHIC] (http://gloriarand.com/create-videos-for-business/)