How to Choose Photos for Your Travel Advisor Website

Travel is a visual category, and photos are doing more work on your site than most advisors realize — communicating your specialty, your level of experience, and whether your site feels real or assembled from a stock library. In this episode, Justin Hinkle introduces the Five-Site Test: one question you can apply to any image before it goes on your site. Could this photo, or one exactly like it, appear on five other travel sites?He covers why generic travel photography undermines trust even when it's technically beautiful, what makes personal travel photos more effective than professionally shot stock imagery, how to use supplier photography without making your site look like everyone else's, and how to look at your photo collection as a whole — not just individual images. He also addresses the one photo on your site that has its own version of the test: yours.Work with us: https://suitcasedesigns.com/contact