EPISODE · Jan 7, 2026 · 46 MIN
How to Choose the Right Digital Marketing Agency (And Avoid Costly Mistakes)
from The GPS Podcast - Navigating Small Business Growth · host Violand Management Associates
In this episode of the GPS Podcast, Bre Schmitten, Digital Marketing Specialist at Violand, breaks down key considerations for hiring and managing a digital marketing agency in the trades and home services. The conversation focuses on what digital marketing is actually responsible for, how to evaluate performance, and why many businesses feel disappointed even when reports look good. This episode helps clarify expectations around SEO, paid ads, lead generation, and results. In this episode, you will learn: • What metrics actually matter for service-based businesses • Why more clicks and traffic do not always mean more jobs • How to review marketing reports with more clarity • What questions to ask before choosing a marketing partner Download our Marketing Terms Guide: https://bit.ly/marketing-terms-guide Listen on: YouTube: https://bit.ly/4hJfqUz Apple: https://apple.co/42EB8Vp Spotify: https://spoti.fi/40Ne6ZW Amazon: https://amzn.to/3Q3viW7 iHeartRadio: https://bit.ly/3Ene5o6 Follow us on socials! Facebook: https://www.facebook.com/ViolandManagement LinkedIn: https://www.linkedin.com/company/violand-management-associates Instagram: https://www.instagram.com/violand_management/
What this episode covers
In this episode of the GPS Podcast, Bre Schmitten, Digital Marketing Specialist at Violand, breaks down key considerations for hiring and managing a digital marketing agency in the trades and home services. The conversation focuses on what digital marketing is actually responsible for, how to evaluate performance, and why many businesses feel disappointed even when reports look good. This episode helps clarify expectations around SEO, paid ads, lead generation, and results. In this episode, you will learn: • What metrics actually matter for service-based businesses • Why more clicks and traffic do not always mean more jobs • How to review marketing reports with more clarity • What questions to ask before choosing a marketing partner Download our Marketing Terms Guide: https://bit.ly/marketing-terms-guide Listen on: YouTube: https://bit.ly/4hJfqUz Apple: https://apple.co/42EB8Vp Spotify: https://spoti.fi/40Ne6ZW Amazon: https://amzn.to/3Q3viW7 iHeartRadio: https://bit.ly/3Ene5o6 Follow us on socials! Facebook: https://www.facebook.com/ViolandManagement LinkedIn: https://www.linkedin.com/company/violand-management-associates Instagram: https://www.instagram.com/violand_management/
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How to Choose the Right Digital Marketing Agency (And Avoid Costly Mistakes)
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