How to combat misinformation

Measles is back. Not because we lack a vaccine, but because we lack immunity to misinformation.So how should we as communications leaders respond?We vaccinate against measles because prevention works better than cure. We should be applying the same logic to our information environment.Pre-bunking measurably improves people’s ability to spot misinformation and reduces their propensity to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com