How to Combine Marketing & Finance to Supercharge Your Brewery

Financial literacy is a super power. It means learning to understand the numbers of your business so that you know how your business is doing financially.  Marketing literacy is a super power. It means learning how to identify your customer and communicate the value your brewery has to offer.  When you combine marketing and finance together...well, you have something special on your hands.  In today's podcast, I talk with Chris Overlay from Hoptimized Digital, a marketing firm for craft breweries. Chris and I talk numbers, finance, marketing, and how to combine these ingredients to help you supercharge your brewery results. Key TopicsBeer Pricing (related to margins, market positioning, and ultimately business success) Sales forecasting / budgeting / projects (as it relates to the marketing budget) Sales Growth KPIs (related to measuring ROI with marketing)ResourcesLearn more about Hoptimized DigitalGet the financial training newsletter for the beer industryToday’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.