How to communicate effectively with clients

Did you know that you might be missing a trick with your advertising? Do you realise that the messaging you use may only be reaching half of your potential market? In this thought-provoking podcast, David Klaasen FCIPD MloD, a practitioner in brain and behaviour change with over 30 years’ experience, explains the psyche behind members’ language and motivations. He discusses how you can communicate more effectively with clients and members by understanding their below-conscious motivators – and how you can use these to target your messaging more effectively.