How to communicate science and fight misinformation with Andrew Youngson

With the rise of misinformation online, the role of science communication in the research sector has never been more important. But misinformation travels fast, leaving reputable sources to work twice as hard to fight its spread. In this episode of The Craft podcast, join Shorthand’s Dawn Murden and Andrew Youngson, the News and Campaigns Content Manager at Imperial College London. They discuss how communication leadership has changed over the last decade, the importance of measuring user enjoyment on social media, and how to stop the propagation of false information online. Guest-at-a-GlanceName: Andrew YoungsonWhat he does: He's the News and Campaigns Content Manager at Imperial College London.Company: Imperial College LondonNoteworthy: Andrew is a published author. He wrote a Sci-Fi mystery novel called The Memory Project.Where to find Andrew: LinkedInSome inspiring content from Andrew:COVID-19: six months on the frontlineMission to the sun9 things you can do about climate changeMore links:Dawn Murden on LinkedInShorthand on LinkedIn