EPISODE · Aug 2, 2023 · 16 MIN
How to Compete with “Free” Products and Services
from HBR On Strategy
Free products and services are everywhere. But if your revenue strategy does not include give aways, how can you compete? Brigham Young University professor of strategy David Bryce studied give-away strategies across 26 different product markets. He discusses which key factors to consider as you decide how to compete with a free entrant and how to refine your own product mix and decide which customers to target with free products.
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