How to Compete with Giants: Dexory’s Oana Jinga on Grit, Growth, and Gaining Market Trust

I first met Oana Jinga at Manifest, where she was speaking on a panel about women in supply chain—and I immediately knew I needed to bring her on the show.Her story isn’t just impressive—it’s a masterclass in reinvention, resilience, and bold thinking. Oana started her career in PR, then moved into partnerships at Google… and today, she’s the co-founder and Chief Commercial Officer of Dexory, a robotics company that’s transforming how warehouses operate.In this episode, Oana and I dig into the real side of building something new—especially when you’re entering a space where no one knows your name. You’ll learn:How to pivot when your go-to-market strategy isn’t workingThe power of getting early champions to back your visionTactics for gaining traction when you’re the underdogWhat it actually takes to break into male-dominated industries—and thriveHow her storytelling background became a superpower in the world of roboticsWhether you’re building in tech, logistics, or a completely different space—this is a conversation about how to stay grounded, get creative, and make your mark.Connect with Oana:LinkedInDexory