How to Compete with the 'Big Boys' by Mastering Digital Marketing with Jon Nelson

In this Thriving Dentist Show, Gary interviews his friend Jon Nelson on exactly how Dentists can successfully compete with the corporate offices and DSOs by mastering digital marketing. They discuss why digital directories are so important, the concept of data suppression, & the power of microsites. Learn why strategic paid search should be part of every Dentist's digital marketing plan along with the appropriate marketing budget and how to measure the success of your marketing campaigns.