How To Confidently Start Selling To C-Level Executives With John Gonzalez [Episode 41]

C-Level executive selling is a daunting task. Proving to them in high positions why your huge-scale account is worth acquiring takes a lot of guts and confidence. You can make this less overwhelming by aiming for consecutive goals instead of home runs. Joining Doug C. Brown is John Gonzalez, VP of Sales and Mobile Strategy at Wireless Watchdogs. John explains why strong rapport and positive referrals are essential in a successful business sale. He also emphasizes the importance of humor and improvisation in such transactions, helping you send your message across while leaving a lasting impression.In this episode, you will learn:·        The importance of creating a good first impression and building a connection with clients.·        Why using improv and humor can help you expand sales and open up new opportunities.·        How identifying the challenges and pain points your clients have can be good for your sales team.