How to Convert B2B Referral Leads into Wins -- with Sam McKenna

Lead referrals should be treated like gold, and too often in sales, our peers fall flat. The most important pillar to remember when receiving a referral is that you're teaching the person that referred you whether or not you're worthy of future referrals, and it all rests in how you handle the first one. In this episode of Closing Time, Sam McKenna of #samsales Consulting will explore the best ways to handle referred leads through increased urgency, personalization, gratitude, and follow-up – to show you're worthy of future referrals and build your lead referral machine. Watch the episode on YouTube.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM. Connect With:  • Sam McKenna: Website // Twitter // LinkedIn • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube