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Jun 9, 2025 3 min

How to counteract the "mere urgency effect"

from Done! Hosted by David Stiernholm

Do you sometimes attend to the urgent, quick tasks first before tackling the bigger, more important ones? Many people do – so many that the effect has a name. This week's episode of Done! is about what you can do to help yourself prioritize the most important things first, despite everything. Here's the study I mentioned at the beginning of the episode. Do you have any other ways to make important tasks seem urgent? Let me know! Do this to ease your workload on stressful days by taking help from others. These episodes are also available as a weekly newsletter to your email. If you rather read than listen (or both!), sign up for a free subscription. David Stiernholm is a "struktör". As such he helps people and companies become more efficient and productive by creating better structure. His motto is: Everything can be done easier! David is frequently hired as a speaker by all kinds of businesses, from well-established major corporations to entrepreneurial companies in hyper-growth. He extinguishes himself by providing clients with concrete tools and methods that can be applied instantly both at work and in your personal life. During a talk with David Stiernholm, you will realize that structure is both liberating and fun and that establishing a better structure makes you less stressed and more efficient. 🙋🏼‍♂️ Book a talk with David 📚 Read David's book 🍿 Watch short videos with practical structure tips on YouTube

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How to counteract the "mere urgency effect"

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