EPISODE · Mar 19, 2025 · 41 MIN
How to Craft a Cancel Proof Marketing Strategy
from Novel Marketing
Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales.But how?In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it.You'll learn:✅ Why cancel culture is changing and how it could affect you✅ How to navigate controversy without losing your readers or your sanity✅ A unique strategy for social media that works for a few authorsDon’t let fear of the cancel mob prevent you from doing the work you’re called to do. Learn how to craft a marketing strategy that can withstand an online firestorm.Support the show
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Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/ A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales. But how? In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it. You'll learn: ✅ Why cancel culture is changing and how it co...
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How to Craft a Cancel Proof Marketing Strategy
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