How to Craft and Message the Connects with Your Ideal Customer (WCP 485)

from Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health · host Clay Conry

It is very easy to get the cart before the horse and spend all our time picking colors and fonts and never think about a message that will connect with our ideal customer. Matt Stone is here to help us avoid this trap. He talks us through our marketing strategy, our message, and finally how we should think about our branding.Sponsors:Kaizen SolutionsArrow L Ranch Composite Bull SaleTake the Survey:Working Cows 2026 Listener SurveyRelevant Links:Dakota GrowthMatt's Previous Episode:Ep. 431 Matt Stone – How to Find Your Ideal Customer

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This episode was published on January 5, 2026.

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