How To Craft Memorable Messages For Your Institution - A Conversation With Jason Houlihan

In the latest episode of the Education Marketing Leader, I had the pleasure of interviewing Jason Houlihan, MBA, the Executive Director of Marketing and Events at Del Mar College. 🎓I heard Jason speak at the 2024 NCMPR National Conference in Seattle last month and was so inspired by his talk that I invited him on the show. 🎙We focused the episode on how to craft memorable marketing messages in higher education.Here are the key takeaways:𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐢𝐫𝐬𝐭Jason emphasizes the power of digital marketing, especially in engaging today's tech-savvy students. From memes that resonate with local culture to the strategic use of YouTube Shorts and Instagram Reels, it's about meeting students where they are.𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐬 𝐊𝐞𝐲Jason shared how Del Mar College uses storytelling to connect with students, making them the heroes of their educational journey. This approach not only enhances relatability but also boosts engagement and enrollment.𝐁𝐮𝐝𝐠𝐞𝐭-𝐒𝐦𝐚𝐫𝐭 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬Budget constraints are always a concern, so Jason highlighted the importance of cost-effective marketing strategies. Leveraging AI and CRM tools can automate and streamline processes, allowing marketers to focus on creativity and human interaction.𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧The landscape of digital marketing is ever-changing. Jason's approach involves constant learning and adapting to new platforms while ensuring brand consistency and engagement across all channels.🔗 Want to hear more about how Jason is transforming the marketing landscape in Corpus Christi, Texas? Tune in to the full conversation on the Education Marketing Leader podcast.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌P.S. Be sure to connect with Jason and follow Del Mar College on social to see how they put the advice Jason shared into practice. #HigherEducation #Marketing #DigitalMarketing #Storytelling #Podcast