How to Craft Messaging that Resonates with the Right Customers

Over the years, I’ve talked to a lot of manufacturers as a marketing advisor. When I ask them what their ideal customer looks like, I usually get a response saying that they deal with many types of customers in many different industries.  While there’s nothing wrong with targeting different customers, channeling your marketing energy into lanes where you have the best chances of winning will assure you don’t spread yourself too thin. Join us as we discuss:Making intentional decisions about which audience segments to focus onIdentifying the buying process influencers and what matters most to themFrameworks for crafting a customer-centric brand narrative