How to Craft the Perfect Cocktail - Gaining Interest

What this episode covers

John Ramsey discusses the rise of tequila, particularly Hermosa Organic Tequila, with Will Elger, its founder and CEO. Hermosa is made in Jalisco, Mexico, and is known for its traditional, organic production process. Elger shares the story of his father, who inspired him to revive the Hermosa brand. Tequila's health benefits, such as being gluten-free and having natural sugars, are highlighted. Hermosa is priced competitively in the ultra-premium tequila category, emphasizing quality over pac...

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Frequently Asked Questions

How long is this episode of Gaining Interest?

This episode is 29 minutes long.

When was this Gaining Interest episode published?

This episode was published on February 13, 2025.

What is this episode about?

John Ramsey discusses the rise of tequila, particularly Hermosa Organic Tequila, with Will Elger, its founder and CEO. Hermosa is made in Jalisco, Mexico, and is known for its traditional, organic production process. Elger shares the story of his...

Can I download this Gaining Interest episode?

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