How to craft the perfect pitch that differentiates your brand -- SplitSpot Co-founder Ernesto Gaxha

GUEST BIOErnesto Gaxha is a co-founder of SplitSpot, an innovative rental platform that has served thousands of residents in several cities in the US. He is a Harvard/MIT grad who started his career as an institutional investor before entering the world of startups.MAIN INSIGHTCraft an initial pitch that differentiates your brand within the first 60 seconds of speaking to a prospective customer.KEY TAKEAWAYSLook at your competitors' messaging. Determine the features of what you're offering and how it's different from existing products in the market.Brainstorm ways that your company is different. Put yourself in the shoes of people receiving the message -- what was it that caused them to give you the time of day?Create a 60-second pitch or less that explains who you are, what you do, and how your product is different from what's typically out there.MORE FROM SPLITSPOTSplitSpot is a platform that helps make the process of renting easier for residents, landlords, and property managers. They aim to provide a solution to some of the challenges presented by the current housing crisis. If anyone has properties that they think could be a good fit or has an interest in discussing the issue, they can reach out to Ernesto by email at his name at splitspot.com.Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast