EPISODE · Feb 7, 2023 · 31 MIN
How To Create a Consistent Customer Experience in Your Dispensary with Buck Dutton (Native Roots)
from Kaya Cast · host KayaPush
In this episode, I interview Buck Dutton, VP of Marketing at Native Roots about the importance of building a brand in the cannabis industry, and how to create an effective customer journey in the process. Buck Dutton, a former Procter & Gamble executive, talks about the unique regulations of the cannabis industry, building a brand that reflect the lifestyle in your community and how to stand out in a competitive market. We also discuss the importance of bud tender education, collaborations and promotions, and how to create an effective customer experience which keeps the promise of a consistent experience every time.- As Vice President of Marketing for Native Roots Cannabis Co., Buck Dutton develops, implements and oversees all marketing and media strategy, customer research, event sponsorships and internal branding for Colorado’s leading independent network of cannabis dispensaries. Among other things, Dutton develops long-range and seasonal omni-channel marketing strategies across all product lines and retail brands, and ensures all visual representations of Native Roots align with company values and purpose. Dutton brings years of high-level corporate marketing experience to Native Roots, including leadership roles within a global Fortune 50 consumer products goods corporation. His specialties include crafting scalable strategies and processes to drive growth; centering brands on the consumer experience; prioritizing creative product innovation and launches; promotion strategy and pricing; visual merchandising; strategic planning; CRM and social media strategy; data analysis; sales management; and agency management. Find out more about Native Roots at:nativerootscannabis.comlinkedin.com/in/buckduttonlinkedin.com/company/native-roots-cannabis-coinstagram.com/nativerootsdispotwitter.com/nativeroots303facebook.com/NativeRootsDispensary #CannabisIndustry #BrandBuilding #NativeRoots #CustomerExperience #BudTenderEducation #Collaborations #Promotions #CannabisRegulations #Lifestyle #Community #CompetitiveMarketing #BuckDutton #ConsistentExperience
What this episode covers
In this episode, I interview Buck Dutton, VP of Marketing at Native Roots about the importance of building a brand in the cannabis industry, and how to create an effective customer journey in the process. Buck Dutton, a former Procter & Gamble executive, talks about the unique regulations of the cannabis industry, building a brand that reflect the lifestyle in your community and how to stand out in a competitive market. We also discuss the importance of bud tender education, collaborations and promotions, and how to create an effective customer experience which keeps the promise of a consistent experience every time.- As Vice President of Marketing for Native Roots Cannabis Co., Buck Dutton develops, implements and oversees all marketing and media strategy, customer research, event sponsorships and internal branding for Colorado’s leading independent network of cannabis dispensaries. Among other things, Dutton develops long-range and seasonal omni-channel marketing strategies across all product lines and retail brands, and ensures all visual representations of Native Roots align with company values and purpose. Dutton brings years of high-level corporate marketing experience to Native Roots, including leadership roles within a global Fortune 50 consumer products goods corporation. His specialties include crafting scalable strategies and processes to drive growth; centering brands on the consumer experience; prioritizing creative product innovation and launches; promotion strategy and pricing; visual merchandising; strategic planning; CRM and social media strategy; data analysis; sales management; and agency management. Find out more about Native Roots at:nativerootscannabis.comlinkedin.com/in/buckduttonlinkedin.com/company/native-roots-cannabis-coinstagram.com/nativerootsdispotwitter.com/nativeroots303facebook.com/NativeRootsDispensary #CannabisIndustry #BrandBuilding #NativeRoots #CustomerExperience #BudTenderEducation #Collaborations #Promotions #CannabisRegulations #Lifestyle #Community #CompetitiveMarketing #BuckDutton #ConsistentExperience
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How To Create a Consistent Customer Experience in Your Dispensary with Buck Dutton (Native Roots)
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