How To Create A Content Marketing Business: Joe Pulizzi - The Tilt

Experience an engaging conversation between acclaimed businesspeople Sebastian Rusk and Joe Pulizzi on the Beyond The Story show. Sebastian introduces Joe as someone who leveraged his years of work in b-to-b publishing to strike out on his own and build a content marketing empire. Listen in as Sebastian and Joe cover topics ranging from reading books and the impact it has on making the world a better place, how Joe got started in the content marketing industry and his new book, ‘Content Inc,’ and the advice Kevin Spacey shares on finding that content tilt, or differentiation, to become successful. Joe explains the importance of the Creator Economy Expo and reveals the seven to ten revenue streams the average content entrepreneur has. Finally, Joe praises the value of networking and attending events specifically tailored to content creators. Be motivated and inspired to become an entrepreneur by enjoying this thought-provoking conversation between these exceptional minds.Social PostThe family.1) 🔊 Take your podcast experience Beyond The Story! 🎧 Listen to Sebastian Rusk & Joe Pulizzi on Beyond the Story and learn about their unforgettable experience on @SocialBuzzonAir 🎙#BeyondTheStory #SocialBuzzonAir #Podcasting2) 🔊 Go BEYOND the ordinary! 🎧 Join Sebastian Rusk & Joe Pulizzi as they revisit their epic Social Buzz on Air podcast to talk about all things marketing and network empires. 👉 Listen: https://beyondthestory.net #BeyondTheStory #SocialBuzzonAir #Podcasting3) 🗣️️::Want to take your podcast listening to the next level? 🙋‍♂️ Tune in to Sebastian Rusk and Joe Pulizzi's conversation on Beyond The Story to learn about the amazing journey that led them to developing many successful marketing and networking empires. #BeyondTheStory #SocialBuzzonAir #PodcastingAll Quotes[00:15:19] "You can't be great at all these things. You basically become mediocre at all of them. And nobody finds you interesting, and nobody subscribes to your stuff."[00:17:20] "Stop trying to be all things to everybody. My gosh. I've been letting that roll off my tongue since the beginning."[00:21:11] "Just a tool. Just a tool. Great advice there."[00:24:32] "So I'm definitely partial to them, definitely biased to it. And people don't know that it's like the fastest growing business area in the world right now is becoming a creator, a content entrepreneur."[00:11:47] "It takes about 4 to 6 months to get your first dollar."TopicsRecalling The Early Days of PodcastingBut I don't have respect for you if you never read.Importance of Reading Books in Creating a Better WorldPivoting for Success: How Joe D'Antonio Started a Successful Business Through Content MarketingThe Creator Economy Expo: An Overview of the Tilt's Annual Event in Cleveland, OhioHow to Become a Content Entrepreneur with Kevin SpaceyFinding Differentiation as a Content Entrepreneur for Generating RevenueThe Impact of Automation on Content MarketingContent Creation Events for Content CreatorsThe Rise of Content EntrepreneurshipBlog PostBlog Post 1Are you ready for a blast from the past? Joe Pulizzi is the guest on this episode of Beyond the Story, joining host Sebastisan Rusk to reminisce about the good old days of blogging and podcasting. If you’re an aspiring content creator looking to learn from people who have been in space a long time, this episode is a must-listen! As Joe reminisced: “It was like, I would bring the guest in the beginning. Like, I had, like, this obnoxious siren beginning of the whole setup there, which, you know, it's good times.”If you love the stories of influencers like Gary V and the other content creators who were “just scratching around trying to figure out what they were doing” in the early days