How to Create a Customer-Intent-Focused Content Strategy -- Charles Brecque, Founder and CEO of Legislate

GUEST BIOCharles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is growing rapidly thanks to SEO.MAIN INSIGHTShare content on your website that serves the full customer intent journey.KEY TAKEAWAYS / ACTION STEPSDo high-level research to discover content that users will need, whether they already realize they need the solution or notEducate potential users on why your solution is appropriateCreate educational content around how to use your solutionCreate spinoff content for how to use your solution in specific use casesMORE FROM LEGISLATELegislate makes it easy for non-lawyers to create and manage lawyer-approved contracts. Learn more at https://www.legislate.tech/Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast