how to create a digital marketing strategy

PRO-STRATS WITH EMEROY AND MAXINE! Creating an effective Digital Marketing Strategy boils down to the WHO, WHAT, WHEN, WHERE and WHY. A strategy isn't one thing that's set in stone, part of the strategy is adjusting according to fluctuating data. Emeroy and Maxine give their methodology on formulating a strategy and what tools and data points to utilize to adjust accordingly.