How to create a digital marketing strategy - Guest David Remerswaal Founder Dimple

Do you have a digital marketing strategy? With the help of Davif the founder of Dimple (digital made simple) we disucss how to develop a Digital Marketing Strategy and why they are valuable. Today we asked David What is a Digital Marketing Strategy (DMS) Why do we need one How do you create a strategy What information do you need to put in it Are there any resources out there that can help What if I don't have a DM strategy , what should I do?  6 Steps David recommendsyou need to consider when developing a DMS  1)  What are your goals? Targets – measure success. 2)  Who do you do it for? Audience –who are your best customers. message 3)  What do you do? define your message KSP 4)  Where are your customers? What platforms are you going to use? 1.  Google – intention (SEO or ads or reviews) 2.  Social media – awareness (Instagram or LinkedIn or Youtube) 5)  How much do you have to spend? 1.  Money & time? 6)  Is it working? Tracking! Resources out there that can help LinkedIn – https://www.linkedin.com/company/14830505/ HubSpot – https://blog.hubspot.com/marketing/digital-strategy-guide NZ Business Mentors - https://www.businessmentors.org.nz/ Facebook free course - https://www.facebook.com/business/learn Google free courses - https://learndigital.withgoogle.com/digitalgarage/courses