How to Create a Marketing Funnel | #012

The 3 Key Ingredients to Creating Sales on Demand

Many types of marketing funnels exist but have the same underlying premise which is taking someone who has no idea who you are and turning them into a customer.

With so many different funnels available, it's difficult knowing where to begin…

until this episode of the Modern Marketing podcast.

Episode discussions:

• Dealing with "cold audiences"
• The Modern Marketing Funnel
• Tips on website conversion rate optimization
• Ascending traffic up the value chain
• How the Squint Test can save you from losing customers
• Recommended Email autoresponders

[1:33] Customers get labeled by their temperature

-A prospect that doesn't know you exist is a "cold lead"

-Once they know about you, they become a "warm lead"

-When money is exchanged for your product/service: "hot lead"

There are many different marketing funnels available:

AIDA Model:

-Awareness

-Interest

-Desire

-Action

Purchase Funnel Model:

-Awareness

-Opinion

-Consideration

-Preference

-Purchase

Modern Marketing Funnel:

-Traffic

-Conversion

-Ascension

[02:33] The Modern Marketing Funnel: 3 Key Ingredients

1. Traffic:

 Get them to your content

Methods: SEO, Facebook ads, pay-per-click (PPC) advertising

[04:26]

2. Conversion: get them to take action

Increase number of leads and customers with basic website conversion rate optimization:

+Easy to use and navigate:

[06:04]- does your website pass the "Squint Test"?

             -clear calls to action

             -above the fold

             -designed or optimized for mobile viewing

+Landing pages

+Lead magnet: valuable content in exchange for contact details

[09:14]

3. Ascension: turn warm leads into "hot leads"

+Use retargeting (take a refresher course on retargeting in episode 7 )

+Stay top-of-mind with customers

+Email auto-responder sequences: Email is one of the most cost-effective and highest converting tools available

[11:48]

Options for Email Autoresponders

-Mailchimp

-Aweber

-Drip (MM recommended)

[12:43] Show recap

Mentioned in this episode:

Mailchimp

Aweber

Drip

Which aspect of the funnel would you like to learn more about?

Email me: [email protected] and I'll be sure to discuss that topic in a future episode!

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Tags: #modernmarketingpodcast #modernmarketingfunnel #websiteconversionrateoptimization #howtocreateamarketingfunnel