How To Create A Month Of Marketing In One Hour, With Katherine Tuominen

What happens when a Hollywood marketing executive walks away from red carpets to build something that matters? Katherine Tuominen spent five years marketing blockbusters for Fox and Warner Brothers before founding Catalyst Brand Strategy, a boutique agency helping purpose-driven wellness brands earn credible visibility through ethical marketing and evidence-led storytelling.In this episode, Katherine and Rachel dig into why founders are not influencers, how to turn one hour of content into an entire month's marketing ecosystem, why plug-and-play templates are destroying trust in the wellness space, and how to future-proof a service business in the age of AI without compromising integrity.Katherine also shares her energy auditing framework for structuring your workday around when you actually do your best thinking, and reveals the Catalyst for Change Initiative, a scholarship program giving underserved founders access to marketing support.KEY TOPICS:Ethical marketing for wellness and impact brandsContent repurposing ecosystems for foundersAnti-hustle culture and founder wellnessPurpose-driven business models and giving backAI adoption for ethical service businessesCHAPTERS:00:00:58 Founders vs. influencers00:03:51 Walking Away From Hollywood00:12:06 Ethical Marketing in Wellness00:17:02 The One-Hour Content Ecosystem00:19:57 Founder Wellness and Energy Audits00:23:02 Making the Numbers Work With Purpose00:32:46 Future-Proofing Your Business With AIABOUT KATHERINE:Katherine Tuominen is the founder and CEO of Catalyst Brand Strategy, a New York-based boutique PR and digital marketing agency serving impact-driven health and wellness brands. With 10+ years in storytelling, including five years marketing for Fox Film Studios and Warner Brothers, Katherine now helps conscious founders build credible visibility through ethical marketing and evidence-led storytelling. She's been featured in Forbes, delivers the keynote "Ethical Marketing Is Not an Oxymoron," is a 1% for the Planet partner, and founded the Catalyst for Change Initiative, offering marketing scholarships for underserved founders.RESOURCES MENTIONED:Books:Brene Brown's leadership book (values exercise)Rest Is Resistance by Tricia HerseyPleasure Activism by adrienne maree brownLaziness Does Not Exist by Devon PriceFOLLOW THE GUEST, KATHERINE TUOMINEN:Facebook: https://www.facebook.com/catalystbrandstrategyInstagram: https://www.instagram.com/catalystbrand_strategy/LinkedIn: https://www.linkedin.com/company/catalyst-brand-strategy/Company Website: https://catalystbrandstrategy.com/Follow the Host, Rachel Bernier-Green:LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift----------------------------If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!