How to Create a One-Pager That Sells Your PD to Schools (Selling to Schools, Part 2)

You've built a course, a membership, or a year-long curriculum — but how do you actually get a school to pay for it? In Part 2 of the Selling to Schools series on Two Wacky Teacherpreneurs Tell All, Amanda screen-shares the actual one-pager she created to sell her Empowered English Classroom course to schools, and she and Jess break down what goes on it, why it works, and how teacherpreneurs can use the same approach to get their offerings in front of principals — even if the idea of cold-emailing a school district makes them want to hide under a desk.This is a short, practical episode focused on the nuts and bolts: what to include on a one-pager, how to handle purchase orders, why you should go through teachers instead of approaching administrators directly, and where the hidden money in school budgets actually lives.In this episode, you'll learn:Amanda's one-pager walkthrough: what she included at the top (total PD hours), in the middle (course overview, goals, learning outcomes), and at the bottom (pricing, payment options, and address for purchase orders)Why listing total PD hours matters — teachers and administrators think in time chunks, and this is the first thing they look forJess's design takeaway: keep it clean, bold headings, easy to scan — more like a professional resume than a Canva templateThe "go through the teachers" strategy: instead of cold-emailing principals, give teachers a one-pager they can hand to their administrator to request school fundingWhy Amanda frames it as "I don't want you paying for this out of your own pocket" — and how that positions you as an ally, not a salespersonHidden school budgets: why many schools have $250+ per teacher set aside for PD that goes unspent and gets shuffled elsewhereThe end-of-year budget panic: why March and April are prime time for schools that need to spend money before they lose itJess's in-person approach: dropping off flyers with treats and pens for office staff to get your offering in front of decision-makersHow to create a purchase order using Canva templates — and why keeping it basic (not cutesy) matters for secondary schoolsThe LLC question: do you actually need one to sell to schools? Amanda and Jess's honest take on the costs ($700–$800/year in California), the legal protection, and whether it's worth it for a small teacherpreneur businessWhy even in a year of slashed budgets and teacher layoffs, there's still room to sell — a $1,000 course for five teachers is nothing compared to a teacher's salaryTools mentioned:Canva (for creating one-pagers and purchase orders)Kajabi (Amanda's former course platform)This is Part 2 of a two-part series. Listen to Part 1 first for the big-picture overview of selling PD to schools, pricing tiers, real contract numbers, and whether this pivot is right for your personality.Watch this episode on YouTube to see Amanda's screen-share of the actual one-pager, her poppy-sized-head background, and Jess's brick wall vibes — plus an unexpected detour into Arizona mobile home real estate.Subscribe and leave a five-star review — and remember, if you share this podcast with 10 other people, you'll have good luck forever.