How to Create a Podcast that Drives Sales

from AI Marketing · host Mark Fidelman

Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting FINAL QUESTION 2. Who is the most influential person in marketing today? Scott Galloway Key takeaway Free webinar ("10 Reasons Why Brands Are Embracing Podcasts") HTTP://www.JARaudio.com/webinar Roger Nairn Bio Roger Nairn is the Co-Founder and CEO of JAR Audio - one of the world's largest podcast production agencies, specializing in producing podcasts for brands. Drawing on 2 decades as a client leader in the advertising and design world, Roger has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more.

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This episode was published on November 22, 2020.

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