How to Create a Product Business (and What I Got Way Wrong) episode artwork

EPISODE · Aug 7, 2025 · 13 MIN

How to Create a Product Business (and What I Got Way Wrong)

from The Brand Bloc (Entrepreneurship, Branding, Digital Marketing) · host Shavaun Christian

They say the grass is always greener on the other side. But if you’re a service professional wondering how to give yourself more time (and maybe even greater financial freedom) by starting a product business, you’ll want to listen to this episode first.It could save you from a world of “oops” moments and a major headache!In this episode:00:00 – Intro: Deciding to Start a Product-Based Business01:14 – Two Common Reasons People Create a Product Business02:44 – Service Business vs. Product Business: What the Data Shows03:37 – The 3 Basics of Starting a Product Business (and Shavaun’s At-Home Start)06:12 – Question 1 of 5: Who Will Make It?06:54 – Question 2: How Will You Sell It?08:04 – Question 3: Who Will Ship It?10:21 – Question 4: Who Will Fix It?11:15 – Question 5 (Bonus): Who Will Be Your MVP?12:26 – OutroThis week on The Brand Bloc podcast, Shavaun (@shavaun) shares the 5 things she wishes she knew before starting her product-based business, Spoken Flames.While Shavaun is well-versed in the service industry as a brand designer with ad agency experience, stepping into the product world presented a *whole* new set of challenges.So if you’re wondering whether starting a product-based business is right for you, tune in. You’ll get 5 key questions you can ask yourself today to help guide your next step.Use Shavaun’s takeaways and 5 questions to kickstart your planning!If you enjoyed this episode (or learned something new):Subscribe to or follow The Brand BlocLeave a rating and reviewTag your host @shavaun with the part you lovedGrow sharp. Scale smart. Look brand-good. Get five brand plays every Sunday at 5pm (it’s free!): https://shavaun.com/newsletterGot a brand question? Ask me here: https://9rwp62yii5e.typeform.com/to/LVZoIlVJHave an idea for a business, now what?Take this free quiz for an action plan that fits your personality: https://shavaun.com/business-quizA brand designer’s favorite things: https://shavaun.com/favorite-thingsReady for your brand transformation? Let’s work: https://shavaun.com/Shop my award-winning wooden wick candle brand, Spoken Flames.Named “Best Candle Brand” by Cosmopolitan, “Best Wooden Wick Candle” by HGTV and “Best-Smelling Candle” by New York Magazine. Upgrade your candle stash: https://spokenflames.comProduced by Essy & Jo Media Group: https://essyandjo.com...

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They say the grass is always greener on the other side. But if you’re a service professional wondering how to give yourself more time (and maybe even greater financial freedom) by starting a product business, you’ll want to listen to this episode first. It could save you from a world of “oops” moments and a major headache! In this episode: 00:00 – Intro: Deciding to Start a Product-Based Business 01:14 – Two Common Reasons People Create a Product Business 02:44 – Service Business vs. Product ...

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How to Create a Product Business (and What I Got Way Wrong)

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