How to Create a Product Business (and What I Got Way Wrong) episode artwork

EPISODE · Aug 7, 2025 · 13 MIN

How to Create a Product Business (and What I Got Way Wrong)

from The Brand Bloc (Entrepreneurship, Branding, Digital Marketing) · host Shavaun Christian

They say the grass is always greener on the other side. But if you’re a service professional wondering how to give yourself more time (and maybe even greater financial freedom) by starting a product business, you’ll want to listen to this episode first.It could save you from a world of “oops” moments and a major headache!In this episode:00:00 – Intro: Deciding to Start a Product-Based Business01:14 – Two Common Reasons People Create a Product Business02:44 – Service Business vs. Product Business: What the Data Shows03:37 – The 3 Basics of Starting a Product Business (and Shavaun’s At-Home Start)06:12 – Question 1 of 5: Who Will Make It?06:54 – Question 2: How Will You Sell It?08:04 – Question 3: Who Will Ship It?10:21 – Question 4: Who Will Fix It?11:15 – Question 5 (Bonus): Who Will Be Your MVP?12:26 – OutroThis week on The Brand Bloc podcast, Shavaun (@shavaun) shares the 5 things she wishes she knew before starting her product-based business, Spoken Flames.While Shavaun is well-versed in the service industry as a brand designer with ad agency experience, stepping into the product world presented a *whole* new set of challenges.So if you’re wondering whether starting a product-based business is right for you, tune in. You’ll get 5 key questions you can ask yourself today to help guide your next step.Use Shavaun’s takeaways and 5 questions to kickstart your planning!If you enjoyed this episode (or learned something new), don’t forget to:Subscribe to or follow The Brand BlocLeave a rating and reviewTag your host @shavaun with the part you lovedGrow sharp. Scale smart. Look brand-good. Get five brand plays every Sunday at 5pm (it’s free!): https://shavaun.com/newsletterGot a question? Ask The Brand Bloc: https://thebrandbloc.com/askI have an idea for a business, now what?Take this free quiz for an action plan that fits your personality: https://shavaun.com/business-quizGet the best of the best brand and business picks: https://shavaun.com/favorite-thingsReady for your brand transformation? Let’s work: https://shavaun.com/Shop the award-winning sensory candle brand, Spoken Flames.Named “Best Candle Brand” by Cosmopolitan and “Best-Smelling Candle” by New York Magazine. Upgrade your candle stash: https://spokenflames.comProduced by Essy & Jo Media Group: https://essyandjo.com

They say the grass is always greener on the other side. But if you’re a service professional wondering how to give yourself more time (and maybe even greater financial freedom) by starting a product business, you’ll want to listen to this episode first. It could save you from a world of “oops” moments and a major headache! In this episode: 00:00 – Intro: Deciding to Start a Product-Based Business 01:14 – Two Common Reasons People Create a Product Business 02:44 – Service Business vs. Product ...

NOW PLAYING

How to Create a Product Business (and What I Got Way Wrong)

0:00 13:18

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Brand Bloc (Entrepreneurship, Branding, Digital Marketing)?

This episode is 13 minutes long.

When was this The Brand Bloc (Entrepreneurship, Branding, Digital Marketing) episode published?

This episode was published on August 7, 2025.

What is this episode about?

They say the grass is always greener on the other side. But if you’re a service professional wondering how to give yourself more time (and maybe even greater financial freedom) by starting a product business, you’ll want to listen to this episode...

Can I download this The Brand Bloc (Entrepreneurship, Branding, Digital Marketing) episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!