How To Create A Social Media Strategy (Step By Step)

Social media without a strategy is just posting and hoping.In this video, I show you how to create a social media strategy step by step so you can move from random content to intentional, high-performing marketing.We cover auditing your current content, setting clear goals, choosing the right platforms, defining your brand tone, and building a strong social media content strategy. I also break down content pillars, posting cadence, growth strategy, conversion funnels, and KPIs.This will help you improve your digital marketing, Instagram marketing, and overall online marketing with a more strategic, inbound approach.------------------------------------*FREEBIE* Social Media Strategy template: https://canva.link/9gfya7oxpnuiiyz ------------------------------------Chatpers00:00 Intro00:43 Brand Strategy versus Social Media Strategy 02:10 Audit03:40 Brand Goals05:20 Platforms06:16 Brand Tone07:20 Competitor Analysis 09:28 Persona Research 11:22 Content Pillars 12:33 Creative Direction13:24 Content Formats13:48 Posting Cadence 15:28 Growth Strategy 17:33 Conversion Funnel19:15 KPIS------------------------------------Social ChannelsInstagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Business Inquiries: [email protected]*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.