How to create a solid go-to-market strategy for exponential growth -- Niels Martin Brochner, Founder & CEO at Contractbook

TIMESTAMPS03:10 - What is a “K Factor”, and why it gives Contractbook exponential growth08:29 - Why Contractbook charge based on the automation they provide09:20 - How Contractbook demonstrates value to their users11:37 - Build trust and expose your user to the power of your platform13:53 - How Covid helped their market and user to mature16:30 - Finding different angles to invite more customers20:02 - Why you should invest in bottom-of-funnel marketing even in the early stages of your businessGUEST BACKGROUNDNiels Martin Brøchner is CEO of multiple startups and currently CEO at Contractbook.com, software that innovates the PDF and makes contract flow less chaotic. He believes you can learn and reuse a lot of unique approaches from other people but still focus on the hand you're dealt instead of what others have done in the past.MAIN INSIGHTIdentifying and focusing on a solid go-to-market strategy that suits your product helps your company grow exponentially.KEY TAKEAWAYSCharging your customers is all about the value and solution you provide to themLeverage your customers and their networksExpose your users to the power and value of your platformRemember to experiment and change your strategy to make great progress in your companyNarrow your focus on the user experience and how they can share your productHire someone who can understand and convert opportunity to salesActivation should be easy for your user PRACTICAL STEPSIdentify who your users areIdentify the user journeyFind out how you want to invite your users and how your users can invite other users TIPS FOR SUCCESSFind one thing that your competitors can’t do and leverage it MORE FROM CONTRACTBOOKContractbook helps you streamline every step from contract creation to post-signature handoffs. Learn more at contractbook.comGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast