How to Create a Strategic Marketing Plan With Laura Higgins

Marketing has the power to catapult your business, but for a lot of businesses, the overwhelm and buffet of information has them in content paralysis. So in this episode, I bring in marketing strategist for creative service biz owners, Laura Higgins, to chat all things marketing. In this episode, Laura shares 6 steps to creating a strategic marketing plan, why messaging and copy is KEY when it comes to marketing what you do, the one thing you can do now to increase your visibility and the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy). Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti