How to create a successful, mission driven business in a profit driven world - Interview with Seth Goldman and Barry Nalebuff of Honest Tea

Today’s interview is with Seth Goldman and Barry Nalebuff the co-founders of Honest Tea. Today they join me to talk about their new book (Mission in a Bottle: The Honest Guide to Doing Business Differently--And Succeeding) which recounts their stories, both personal and professional, of how they conceived, started and grew Honest Tea from zero to a turnover of just less than $100 million and then sold the company to Coca Cola. This interview follows on from my recent interview: Leading A Renaissance in English Whisky – Interview with Andrew Nelstrop – and is number seventy six in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.