EPISODE · Jul 15, 2025 · 37 MIN
How to create a visual brand that stands out and positions you as an industry leader with Kristy Campbell
from The Watch Me Podcast · host Gabi Metz
So many coaches and creatives are hiding online without even realising it, posting like everyone else, using the same Canva templates, and trying to ‘get it right’ instead of showing who they really are.But people don’t hire the most polished brand. They hire the one that feels true. The one that stands out. The one that feels like you.In this episode, we’re talking about what it actually means to build a brand that’s recognizable, not just pretty and why your quirks, your personality, and your story are the very things that make your visual brand memorable. If you want to build a brand that feels different and converts into clients who buy at any price point, this one’s for you.I chat with the incredibly magnetic Kristy Campbell, founder of Pink Pony Creative a New Zealand based Brand Identity Designer, international speaker and ‘Creative Cowgirl’ renowned for her daring, vibrant, and boundary-pushing approach to branding. With clients all over the world, Kristy believes in the power of cultivating a distinct visual identity to propel businesses to success. We coverWhy your visual brand matters more than just looking prettyThe biggest limiting beliefs Kristy had to let go of to scale to 7 figures How Kristy turned a 100 day design challenge into a million dollar agency The truth about letting go of control, outsourcing and building a teamHow to break free from boring “neutral” branding and create something that stops the scrollHow she went from solo freelancer to a 7-figure creative CEOWhat it actually looks like to bring your real personality into your brand identityHow a pink horse called Pedro has helped grow her audience to over 680 000 over Instagram, Tik Tok and LinkedIn 3 simple ways to stand out online with colors, sounds, and storiesWhat to do if you feel cringe or judged for standing outRESOURCES MENTIONED Join Soul Brand hereCONNECT WITH KRISTYLinkedin: https://www.linkedin.com/in/kristy-campbell-pinkpony/Instagram: https://www.instagram.com/kristy.thepinkpony/Tik Tok: https://www.tiktok.com/@pinkponycreative?https://www.pinkponycreative.com/WORK WITH ME✨Apply for the Watch Me Mastermind here ✨Join the waitlist for my next retreat here❤️🔥Watch the She Leads Masterclass here CONNECT WITH MEFollow me on Instagram
What this episode covers
So many coaches and creatives are hiding online without even realising it, posting like everyone else, using the same Canva templates, and trying to ‘get it right’ instead of showing who they really are. But people don’t hire the most polished brand. They hire the one that feels true. The one that stands out. The one that feels like you. In this episode, we’re talking about what it actually means to build a brand that’s recognizable, not just pretty and why your quirks, your...
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How to create a visual brand that stands out and positions you as an industry leader with Kristy Campbell
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