How to Create an Amazing Brand with Michael Roderick

A few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating "referrable brands." This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including my own efforts at Zander Media. I hope you enjoy! Podcast Notes: 3:30 Michael's background Robin refers to: Made To Stick by Chip Heath and Dan Heath Influence by Robert B. Cialdini 6:30 How Michael and Robin know each other Responsive Conference Responsive Org Manifesto 10:30 Teaching and learning 15:30 Transitioning from teaching to starting a business Michael mentions: Linchpin by Seth Godin 18:15 Michael's talk at Disrupt HR 20:45 Referrable brands: Accessibility, Influence, and Memory 24:00 Michael's podcast 26:30 Applying AIM to Zander Media 30:15 Influence 34:00 Memory 40:00 Lin Manuel Miranda, Geico, and Apple 46:15 Find more about Michael: Small Pond Enterprises LinkedIn 47:45 Find more about Robin: Zander Media Responsive Conference Robin Zander Show Podcast Newsletter - Personal Newsletter - Responsive