How to Create an Amazon Alexa Flash Briefing

A Live Workshop from the Alexa Conference

Episode 61 of the Voice in Canada Podcast podcast, hosted by Teri Fisher, titled "How to Create an Amazon Alexa Flash Briefing" was published on January 18, 2019 and runs 78 minutes.

January 18, 2019 ·78m · Voice in Canada Podcast

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Summary

In this episode, Teri is at the Alexa Conference 2019 in Chattanooga, Tennessee where he recorded this episode live.Teri was a speaker at the conference and talked about voice technology in the context of healthcare. He also led a workshop on how to create a flash briefing and recorded a flash briefing live for his Voice in Canada flash briefing.Flash Briefing BasicsA flash briefing is a small, short, audio piece of content. It’s similar to a podcast but it’s short.Starting a flash briefing or podcast is an opportunity to become a leader in whatever your field is..If the title and description of your flash briefing has the appropriate keywords, people searching for the products that match those keywords on Amazon will stumble onto your flash briefing.Unlike with other skills, once somebody has enabled a flash briefing, they never need to remember the invocation name again because it’s now part of their subscription.People tend to listen to flash briefings during the transitional moments of their day like when one is getting dressed or when driving.There are few flash briefings and less competition which makes it much easier to be found.There are about 70,000 Alexa skills and flash briefings are about 8,000 worldwide.For every 80 podcasts out there, there is one flash briefing, which illustrates the opportunity right now.You can do your flash briefings hourly, daily or weekly, but the best one Teri recommends is daily.Make short, quick and to the point flash briefings with valuable content.How to create a flash briefingPlan out your flash briefing.Decide on your topic (s). Determine who the show is for.Take some time to learn about the Amazon developer portal so you can easily set up your flash briefing and have complete creative control over it.Come up with a title, a short description, a long description and the keywords. These will make an impact on your SEO.Create a variety of call to actions. The first ones should be to ask for reviews.Create your flash briefing icon. It must be round.Create a unique audio branding.You need hardware and software to set up. Click here for a list of all the relevant software and hardware atRecord and export an episode. Teri recommends that you don’t write a script, keep it natural, smile when you speak (it makes a difference) and have fun with it.List of resources mentioned in this episode:How to Create a Flash BriefingFlash Briefing Hosting ServiceEasy-to-Use Graphics PlatformOther Useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsReviews of top Alexa Skills in CanadaAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.caThe Alexa Conference, presented by VoiceFirst.FMuse promo code ALEXAINCANADA for 20% off Hosted on Acast. See acast.com/privacy for more information.

Episode Description

In this episode, Teri is at the Alexa Conference 2019 in Chattanooga, Tennessee where he recorded this episode live.

Teri was a speaker at the conference and talked about voice technology in the context of healthcare. He also led a workshop on how to create a flash briefing and recorded a flash briefing live for his Voice in Canada flash briefing.

Flash Briefing Basics

A flash briefing is a small, short, audio piece of content. It’s similar to a podcast but it’s short.
Starting a flash briefing or podcast is an opportunity to become a leader in whatever your field is..
If the title and description of your flash briefing has the appropriate keywords, people searching for the products that match those keywords on Amazon will stumble onto your flash briefing.
Unlike with other skills, once somebody has enabled a flash briefing, they never need to remember the invocation name again because it’s now part of their subscription.
People tend to listen to flash briefings during the transitional moments of their day like when one is getting dressed or when driving.
There are few flash briefings and less competition which makes it much easier to be found.
There are about 70,000 Alexa skills and flash briefings are about 8,000 worldwide.
For every 80 podcasts out there, there is one flash briefing, which illustrates the opportunity right now.
You can do your flash briefings hourly, daily or weekly, but the best one Teri recommends is daily.
Make short, quick and to the point flash briefings with valuable content.

How to create a flash briefing

Plan out your flash briefing.
Decide on your topic (s). Determine who the show is for.
Take some time to learn about the Amazon developer portal so you can easily set up your flash briefing and have complete creative control over it.
Come up with a title, a short description, a long description and the keywords. These will make an impact on your SEO.
Create a variety of call to actions. The first ones should be to ask for reviews.
Create your flash briefing icon. It must be round.
Create a unique audio branding.
You need hardware and software to set up. Click here for a list of all the relevant software and hardware at
Record and export an episode. Teri recommends that you don’t write a script, keep it natural, smile when you speak (it makes a difference) and have fun with it.

List of resources mentioned in this episode:

Other Useful resources: