How to create an effective content strategy for your pet business

Is creating regular content for your pet business something you would like to focus on?Maybe you’ve tried a blog, vlog or podcast but haven’t felt it’s worked for you.You’ve put the effort in but maybe ground to a halt because it didn’t feel like it was worth it?If you’re nodding your head, then this podcast episode can help you get on track.We’ll cover why content can help our small businesses reach more people.Plus how to come up with content ideas that will be worthwhile creating, and lots of examples of petpreneurs who have used their content to win clients and make sales.Key timings and topics in this episode:1.57: The lightbulb moment I had on a client 1-1 about how pet business websites can miss the mark with content.3.59: How content works4.12: Tim Kitchen Cameron's book - How to get to the top of Google5.12: Consider what people would put into Google to find you6.08: Why creating content that doesn’t fit with your service or product is a waste of time.6.34: How to use your time effectively when you create content.7.09: Using your content to explain processes and things clients need to know.8.15: Step One - Choose your keywords10.25: Step Two - Put your keywords into titles14.19: Step Three - Share that content14.57: Why we shouldn’t be afraid to keep sharing our content.20.27: Examples of pet business owners who have nailed their content strategy22.05: Has this made you rethink your content strategy? 22.08: Keep in touch in the Publicity for Pet Businesses Facebook groupLinks mentioned in this episode:Tim Kitchen-Cameron - How to get to the top of Google - Buy on Amazon* (affiliate link)Michelle Burgess from Scruffy Little Terrier: www.scruffylittleterrier.com/Nadia Sidebottom from Moo Moo and Bear: www.moomooandbear.co.uk/Katie Gwilt at The Kat Lady: www.thekatlady.co.uk/Rowan Williams at Pooch and Pineapple: www.poochandpineapple.com/Vicky Gunn at Millies Beach Huts and Millies Pet Services: www.milliesbeachhuts.co.uk/www.milliespetservices.co.ukListen to my interview with Vicky on working with influencers and journalists here.Keep in touch in the Publicity for Pet Businesses Facebook group

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This episode was published on June 24, 2021.

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