How to create an integrated campaign strategy -- Nishchal Dua, Director of Marketing at Airmeet

TIMESTAMPS00:57 - The most difficult science and how he got into marketing08:18 - Evaluate works from a customer perspective12:24 - Achieving an integrated marketing strategy18:00 - How to get enough data efficiently19:58 - How to make sure your teams are working in the same direction25:38 - Using leading and lagging indicators in goal setting27:44 - Understanding factors that can affect your metrics30:12 - Determining controllable and uncontrollable metricsGUEST BACKGROUNDNishchal Dua is a remote work evangelist, co-founder of The Remote Work Summit, and the Director of Marketing at Airmeet. With 8+ years of B2B SaaS marketing experience, Nishchal has seen the B2B buyer's journey evolve from a top-down funnel to a roller-coaster ride.MAIN INSIGHTMost SaaS companies don’t have an integrated campaign strategy, which puts them in a position to fail and burn money on marketing.KEY TAKEAWAYSWinning people with your idea is difficultMarketing is about building the right relationship with your customersMarketing is a way of connecting people and getting them to the right place that will help themAs your company grows - never forget to always look at the bigger perspective and make sure that every decision aligns with itIf your revenue is not growing, the problem is not with the efforts, but with the direction you are movingEverybody has to be aligned on the same goal for autonomy to workPrioritizing your campaign and goal will save you from doing unnecessary tasksEvaluate the WHY of the activity and the effort you’ll be doingAsk for enough advice to get enough answersThink of your reports to executives not from a delivery standpoint, but based on campaign success reportingPRACTICAL STEPSGet feedback from leaders and executives before executing a planIdentify the part of the funnel that you want to work onIdentify the levers you can pullShare it with your team and get feedback on how they can impact the funnelTIPS FOR SUCCESSAlways look at the big pictureStop thinking that you can do it alone as a marketerGet enough data before jumping into a decisionMORE FROM AIRMEETAirmeet is the fastest-growing platform for hosting a rich variety of virtual events. From Hackathons to ice-breakers, panel discussions to workshops, Airmeet’s intuitive experience delivers on organizers' expectations for a wide range of events and not just conferences. Learn more at airmeet.comGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast