How To Create An Unfair Advantage
from The Mentors
The best opportunities are often in the long tail where no-one is looking. This is one of the reasons why startups have an advantage over established businesses - unique strategies can be quickly tested at any time when there's no oversight or rigid processes. This week we talk about three stories of entrepreneurs that were able to create a seemingly unfair advantage resulting in accelerated growth. We reference a student that leveraged texting to reach parents, recap how Teespring (Episode 62) acquired their early customers, and tell you the story of how Tinder grew from 20,000 users to half a million users in one month. The three main takeaways for this week's 5 Minute Pick Me Up are: Be as specific as possible in defining how you will get in front of your customer Go where others don't Leverage your unique domain knowledge or network to activate untapped channels
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