How to create and market a multi doctor practice with Dr Hannah Pickford

In this episode, we're unpacking the art and science of building a multidisciplinary team as a chiropractor—a task that's more complex than it sounds. Picture this: different clinical approaches, varying personalities, and diverse treatment times all under one roof. How do you create a team that’s not just a group of individuals, but a cohesive unit? And then there's the marketing conundrum. How do you get patients through the door without sacrificing your brand’s integrity? Enter Dr. Hannah Pickford, a second-generation chiropractor and former elite athlete, who’s cracked the code. She’s turned her practice in Geelong, Australia, into a thriving hub that not only survives these challenges but conquers them. Join us as she shares her journey and the lessons she's learned along the way. To learn more about Hanna's practice https://www.geelongchiroclinic.com.au/ Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0 To listen to my other podcast "Cut The Crap" on Spotify https://open.spotify.com/show/6CNsDhnm93RXHNCIudicoc?si=da7bda2c44794d36 To listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/cut-the-crap-with-craig-and-martin/id1744483428 Email me - [email protected]