How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance

We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online. Tune-in to learn how to: Take your retail business from offline to online Create an omnichannel strategy Choose your marketing channels Measure your omnichannel performance Links mentioned in the show: Follow Kristen on LinkedIn Start your free 14-day Supermetrics trial Follow Supermetrics on Twitter Follow Anna on Twitter