How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance

from The Marketing Intelligence Show · host Supermetrics

We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online. Tune-in to learn how to: Take your retail business from offline to online Create an omnichannel strategy Choose your marketing channels Measure your omnichannel performance Links mentioned in the show: Follow Kristen on LinkedIn Start your free 14-day Supermetrics trial Follow Supermetrics on Twitter Follow Anna on Twitter

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This episode is 23 minutes long.

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This episode was published on May 19, 2021.

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