How to create and scale an iconic community. Lessons from Sorare

In a new Seedcamp Firsts podcast episode, our Partner Sia Houchangnia chats with Dan O'Kelly, an early Community Lead at Seedcamp-backed fantasy sports unicorn Sorare. They cover all things community building, including: - the importance of community in a fast-growing startup; - founders' key role in setting up the vision and building the foundations of an authentic community; - the early tactics Sorare used to build their community; - how to kickstart and nurture your community; - how to nurture organic initiatives by community members; - why it is important to put resources into community building; - mistakes and lessons learned in scaling community in the hyper-growth phase.