How to Create Authenticity in Personal Branding -- ShopX Chief Growth Officer Eric McHugh

GUEST BIO Eric McHugh is the Chief Growth Officer and co-founder of ShopX, a Web3 eCommerce platform that utilizes ENFTs to create a new revenue channel for eCommerce brands without diluting their brand value. Eric previously worked at Snap as a bankruptcy consultant and helped found a social commerce platform. He was drawn to the world of cryptocurrency and entrepreneurship, which led him to the ShopX team in 2017. They started a side project, CartRev, a social commerce platform that replaced affiliate links and had over 100 brands using it. The team then transitioned back into ShopX, which is now a blockchain-as-a-service platform for e-commerce brands. Eric is excited to be working in the technology space and is proud of the team's efforts in ShopX. WHAT WE TALKED ABOUT ShopX is a technology platform that provides a new way to sell products using NFTs (non-fungible tokens). A famous dog on Instagram, Husky Jackson, used ShopX's NFT technology to launch a reserve pass before releasing his product. The reserve pass allowed him to get funding for his product in real-time and prove that customers were interested in it. ShopX is also partnering with a TV show for a one-time pass for a one-time product, such as a makeup kit. The use of NFTs makes it more secure and easier to prove ownership, and also allows for future royalty options for the brand. The biggest insight from ShopX is that this technology is in demand, despite people not being familiar with crypto and NFTs. In this conversation, Eric is discussing the importance of being authentic and incorporating personal values into one's personal brand and content. He shares how he incorporates things such as his interests in discipline, spiritual pursuits, and pop culture references into his communication with others. He mentions how he sends playful emails referencing TV shows like Parks and Rec and incorporates the phrase "please and thank you" due to his love for the show. Eric believes in having a team that is on the same page, energetically aligned and with the same values, and this attracts the right people to work together. Eric discusses his product launch and the strategy for connecting with potential clients and investors. He mentions that the approach depends on the content and that some people prefer to engage with the content at their own pace. Eric also mentions the importance of being authentic but having a thick skin as some people may not like it. MORE FROM SHOPXShopX unlocks the power of Web3 for brand loyalty and growth. Learn more at https://shopx.co/Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast